Online Marketing & SEO

Effective internet marketing strategy, including search engine optimization, campaign management and e-mail marketing, is critical to your success online. We work with you to define your competitive landscape, establish measurable goals and create a custom strategy tailored to your timeline, industry and budget.

Our Approach to Online Marketing

As much as we would love to create you a great site or campaign, what we would love more seeing you get substantial results online.

Whenever possible we prefer to work with you, from the inception of your project, to develop an online marketing strategy that is interwined with your design, content and functionality goals.

Piqcel's 50+ business consultants help our clients solve unique challenges every day. We research and analyze your business, competitors, target market, current performance and to use this knowledge to map a road to success.

Campaign Management

Our Online Marketing Team can provide you with a range of services to meet your needs and budget.

Our full-service ongoing support offers:

• Updated SEO and SEM reports and plans based on your latest site metrics.
• Site implementations including URL crafting, content writing and page optimization.
• Pay-per-click campaign management, online ad campaigns, campaign management, media planning and e-mail marketing

We offer on-site and off-site training on several Web Analytics, Metrics or SEO management tools for clients looking to manage their long term marketing in-house.

Measuring Results

Measuring perfomance over time, and using Web Analytics tools to make the right decisions, is critical to creating ongoing visibility and conversions online. From project inception we define realistic milestones for traffic and conversions and review, report and adjust on an ongoing basis.

Our Web Analytics Team can provide you with a range of services to meet your needs and budget.

Our full-service ongoing support delivers you ongoing executive level reports and recommendations for strategy adjustments.

We also offer on-site and off-site training on several Web Analytics, Metrics or SEO management tools for clients looking to manage their long term marketing in-house.

What is SEO?

Search Engine Optimization (SEO) refers to efforts to increase web traffic from search engines without paying a search engine for listings or rankings. Sometimes this is referred to as "organic" SEO or getting "natural" results.

These effort types can include:

• Altering a sites information architecture and text content to make it more relevant for chosen search terms.
• Creating pages specifically geared to increase rankings for a specific terms
• Creating relevant links on other sites to drive traffic and increase perceived relevance/importance by the search engine
• Auditing a site for duplicate content, broken links, malformed HTML etc.

What is SEM?

The term Search Engine Marketing (SEM) is typically used to describe paying search engines directly for services to increase traffic.

These services can include:

• Paid placement: This is paying to appear as a "sponsored link" alongside search results. Typically you commit to paying a cost-per-click, via a bidding process, to appear on search results pages for a specific term.
• Contextual advertising: Here your ad will appear on various pages across the internet where a page relates to the subject you are advertising
• Paid inclusion: This usually means paying to appear in an engine's main search rankings. This can be billed on a pay-per-click or subscription basis.

What are Web Analytics and Metrics?

Web Analytics is the measurments, analysis and reporting of traffic and behavior on the internet. It can refer to traffic on your site alone or for the web as a whole (typically in regards to your industry or market sector).

The term Web Metrics is often using interchangeably with Web Analytics but refers more specifically to the analysis of user paths as well as the analysis, attempts to adjust, optimize or leverage this data to increase conversions or ease of use.

The tools used for managing and analyzing this data, known as Web Analytics or Metrics tools, are often inexpensive or free but it can take time to master the tools and properly interpret, and act on, the results.

Piqcel will work can manage your web analytics needs comprehensively or help you choose the tools, and train your staff, to best manage and analyze your results in-house.